Don't lose the leads you already have.
We help B2B teams spot which prospects are worth pursuing and which customers are about to leave — before it's too late.
Revenue workspace
Lead scoring & churn signals
Leads to call
12
ranked today
At-risk accounts
5
flagged
Renewals soon
8
next 60 days
Pre-sale · lead priority
Call top firstNorthwind Logistics
Opened 4 emails · pricing page ×3
Acme Robotics
Demo booked · 2 stakeholders
Brightline SaaS
Replied · no decision-maker yet
Cold Outreach Co.
No opens in 21 days
Post-sale · churn risk
Act earlyVertex Health
Logins down 60% · no QBR booked
Orbit Finance
Champion left · tickets rising
Cedar Retail
Usage flat · renewal in 45d
Summit Media
Active · expanding seats
The leak is already happening
Revenue you've already earned is quietly slipping away
Most teams don't have a lead problem or a churn problem. They have a timing problem — they find out who mattered after the deal is lost.
SDRs burn hours on dead leads
Reps work lists top-to-bottom with no idea who is actually in-market. The best leads go cold while time gets spent on prospects who will never buy.
Churn shows up too late
By the time the cancellation email lands, the account checked out weeks ago. The early warning signs were already sitting in your data.
The signal is already there
CRM fields, product activity, email engagement, support touchpoints — the answer lives in tools you already pay for. Nobody is reading it in time.
Two sides of the same revenue
Catch them on the way in. And on the way out.
Both sides run on data your team already has — CRM, activity, and touchpoints. No new tools, no new integrations.
Know which leads to prioritize
Score your inbound leads so your team knows who to actually call first. Stop wasting SDR time on leads that will never close.
- Rank every inbound lead by real likelihood to close
- Surface buying signals hiding in CRM + activity data
- Point reps at the 20% of leads driving 80% of revenue
Catch churn before it happens
Flag customers who are quietly drifting toward churn before they're gone. Act early, not after the cancellation email.
- Spot accounts going quiet weeks before they cancel
- Combine usage, support, and engagement into one risk score
- Give CS a ranked save-list instead of a surprise
What you get
Stop guessing on both ends of the funnel
The signal is already in your data — it just isn't reaching your team in time. Custrom turns it into a ranked list of who to call and who to save, every day.
We're early stage, so we don't make up outcome numbers. We'd rather sit down, look at your funnel, and figure out what this is actually worth to you.
Look at it with usFocus reps on the right leads
A daily, ranked call list — so SDR hours go to prospects that can actually close.
See the signal you already have
Buying intent and risk pulled out of CRM, activity, and touchpoints — read for you.
Get warned before they leave
Early flags on accounts going quiet, while there's still time to act.
No new tools to adopt
Works on the systems you already run. Nothing new for your team to learn.
Backed by DMZ · backed by experts from Antler, Techstars & YC
DMZ
Accelerator
Antler
Backed by experts
Techstars
Backed by experts
Y Combinator
Backed by experts
Let's keep the revenue you've already earned.
We're early stage and looking for teams to build this with. Bring your funnel — we'll show you what your data already knows.